Customer Digital Experience – it’s all about the X
Customer Experience Drives Value
Digitization has enabled dramatic changes in business models and put the power in the palm of the consumer. Consumers want access to spend their money anywhere at any time. They expect their experience to be tailored to “ME”. You need to know who I am and what I need regardless of how I interact with you. I want to feel IMPORTANT to you.
In 2019, the retail industry is expected to spend $98 billion in digital transformation
Investments will be focused on platforms, personalization, and next-gen payments
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Consumers will pay more for the same product or service when there is a good digital experience
Today’s consumers view their commerce transactions through their phones. Whether it’s buying groceries, paying back friends or even trading stocks, the phone has become the default tool for modern finances.
RCG helps our clients meet their customers at this first point entry. We’ve developed mobile apps and performed advanced analytics to provide better customer experience with booking vacations, using points, buying points, and shifting consumers away from call center agents and more to self-service.
RCG helps our clients create a more personal and valuable experience for their customers. Whether designing engaging front ends, developing interoperable web and mobile applications, creating analytics infrastructures to better understand and anticipate needs, or modernizing infrastructure to free up capital and personnel.
RCG Consumer Insights
How Retailers Can Leverage Big Data for Competitive Pricing Insights
by Bob Lambert – Are you taking advantage of the opportunities Big Data provides for monitoring …Read More
Software Quality in the Millennial Age
by Dov Rosenberg – Consumers in this Instagram/Amazon/Google age have many different expectations of the applications …Read More
C-Store Innovation: Customer Location Intelligence Drives Value from Pump to Store
by Dr. Rob Nelson – A cornerstone of American retail, about 3% of the total purchases …Read More