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Making Your Company Invincible with Customer Experience DNA – CxDNA (Part 1)

In this short video, Dr. Rob Nelson shares the foundation to developing an invincible organization by applying the RCG CxDNA framework.

The Invincible Company

An organization that constantly reinvents itself before it becomes obsolete

The invincible company explores the future, while excelling at exploiting the present. It cultivates an innovation and execution culture that lives in harmony under the same roof. It competes on super business models and transcends traditional industry boundaries. It has a solid approaching to Know Your Customer using modern Identity Resolution.

Customer xDNA is a framework that will help you organize your thinking about how to think about customer experience management.

This framework is also particularly useful to help drive AI strategy and opportunities.