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Greater Member Visibility of Property Availability, Point Status, and Booking options

The changing demographics and the proliferation of mobile and web comfort across existing demographic groups caused this resort club organization to re-think their online access strategy. 

Overview

In today’s economy customers want immediate control over their experience, the ability to seamlessly move from a web portal to your mobile device is critical to today’s customers. 

The Challenge

The ultimate goal was to shift bookings and modifications to the online portal, giving the member greater visibility into property availability, point status, ability to book and modify plans.

Strategy and Goals

The changing demographics and the proliferation of mobile and web comfort across existing demographic groups caused this resort club organization to re-think their online access strategy. They took member feedback seriously and embarked on a revamp of their online approach. Their target was to create a user-friendly application that gave members what they needed to more effectively and confidently manage their vacation experience.

RCG Global Services assembled a dual shore team to work closely with the client to envision the new architecture, leveraging agile processes with teams at the customer location working hand in hand with our Philippines ODC to execute the vision. 

The Final Results

  • 58% Increase in online bookings
  • 38% Increase in modifications (upsell)
  • 100% Planned functionality availability in release
  • 0% Cost overrun

The Conclusion

RCG Global Services assembled a dual shore team to work closely with the client to envision the new architecture, leverage agile processes with teams at the customer location and in our Philippines ODC to work hand in hand to execute the vision.  The team developed the mobile friendly responsive web platform using Java, Angular, and PHP to launch the solution within the projected time frame.

Industry
Consumer: Hospitality

RCG Service Offering
Product Engineering

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