Data Architecture / Analytics Strategy

Thank you for joining RCG at the Camp IT Conference. We're excited for you to join our Keynote Session, How Business and IT Should Partner to Build a Data Strategy, with Dr. Rob Nelson, VP and Head, Healthcare Transformation & Innovation Solutions, as well as the panel on How to Align Your Data Architecture with the Strategic Plan moderated by John Marshall, Managing Director.

On this page, we've curated more content than can be shared in a day to inspire your digital journey and keep the conversation going.

↓ Creating Value with Digital Transformation ↓ Focusing on Customers & the Market ↓ Building Strong Foundations

Creating Value with Digital Transformation

IT team member working on a digital transformation strategy at her desk with an AI and technology overlay

Achieve quick value and lasting impact with a guided approach that applies design thinking principles to develop a strategy which takes advantage of your strengths and opportunities. Understand, track, and refine metrics that capture the value that your products and services are bringing to the market.

Identify Key Priorities for IT in Partnering with the Business

IT's data relevancy is how positively it impacts business success. To be effective, IT needs to align with the main goals of the business, how those goals are best achieved, and the business architecture necessary to support the goals.

Digital transformation requires a shift in how a business thinks about their customers' experiences and how digital products are designed to meet their needs. Similarly, IT and business need to shift how they work together to achieve value now.

Use Data as a Catalyst for Change

A data marketplace can serve as the key platform for IT to enable the business to catalyze a fusion team and accelerate prioritized digital initiatives and to help drive long term results.

A marketplace is a single window pane that provides visibility and access to key capabilities supporting data and analytics integrated into standard, daily business processes. It provides a community approach to the intake, definition, and governance of new data assets and analytics.

Focusing on Customers & the Market

Customer-network-relationship-management-concept

Many companies lack integrated capabilities, technology, data and insights to consistently deliver on their customers' changing needs. View customer engagement as the DNA that makes your business thrive and take your customer analytics to the next level to create a data-driven holistic view of the customer experience.

Data and Analytics drive a market-oriented firm

How can you be a better and more successful partner to the business and your customers? Data and analytics are fundamental to driving a market oriented firm.

Assess yourself, your team and what your next steps should be and how and why the data and analytics focus is a perfect opportunity to engage the organization in a very strategic way.

The Trusted Advisor mindset builds trust and organizational success

Given IT's changing mandate in this age of disruption, digital initiatives most often lag because of people and organizational issues such as siloed behavior, talent gaps, change resistance, and competing priorities.

Put on the hat of an internal consultant and use some key consulting skills to achieve success, build trust, and help transform IT and business relationships.

Building Strong Foundations

The secret to future-proofing your organization is a combination of high-performing platforms, processes, and partnerships with clear objectives and alignment of transformational efforts with strategic objectives.

Build a high-performing platform for data AND engagement

Use a Trusted Data Foundation as a framework to accelerate business value - from the right business conversations, to a portfolio of analytics and data, to a full technology framework.

A digital strategy roadmap aligns, accelerates, and optimizes your efforts.

Apply a Jobs to Be Done Approach

Map out “the jobs the customer wants to be done” and the related jobs the organization must do effectively to produce the winning experience throughout the lifecycle of the customer journey.

A critical challenge is to leverage crucial business model components around needs and jobs to be done using customer data and insights to design and deliver real-time actions and intelligent decisions that drive customer acquisition, retention wallet share, retention, loyalty, and the every sought, advocacy.

Evaluate and Select the Right Partners

The technology talent needed to transform business, amp up the hybrid cloud, and build new applications that drive growth and differentiation remains in short supply. The right partners can plug the gaps, improve capacity and skills , and hone a strategy for action and vigor.