Skip to content

Making Your Company Invincible with Customer Experience DNA – CxDNA (Part 2)

In this follow up to his introduction to Customer Experience DNA, Dr. Rob Nelson elaborates on the of 2 strands of CxDNA: the organizational and customer strands.

The Invincible Company

An organization that constantly reinvents itself before it becomes obsolete

The invincible company explores the future, while excelling at exploiting the present. It cultivates an innovation and execution culture that lives in harmony under the same roof. It competes on super business models and transcends traditional industry boundaries. It has a solid approaching to Know Your Customer using modern Identity Resolution.

Customer xDNA is a framework that will help you organize your thinking about how to think about customer experience management.

This framework is also particularly useful to help drive AI strategy and opportunities.