Solve Real Business Problems with Your Data

Categories: Events



Join RCG and our partners – Cloudera & Pitney Bowes – as we discuss

the business value of Advanced Analytics

Tuesday, November 14, 2017 @ 5PM – we’ll be together at:

The BlackFinn Ameripub @ Charlotte Epicenter
210 E. Trade Street
Charlotte, NC  08202

We’ll share specific use cases that are relevant across both the retail and financial services industries:

  1. Customer 360
    1. Marketing and business development functions
    2. Improve marketing opportunities with micro-segmentation
    3. Use this for targeted offers, new product design, measuring campaign effectiveness, customer service, etc.
  2. Anti-Money Laundering (AML)
    1. Improve compliance and reduce case investigative costs
    2. KYC (Know Your Customer) party identification and monitoring transactions to analyze and report suspicious transactions, customer data, and behaviors
    3. Using analytics to significantly reduce AML Investigator workloads
  3. Loan Portfolio Analysis:
    1. Understanding concentration and risk
    2. Identify, measure, and monitor concentration and risk at a county level
    3. Manage risk and concentrations of loan portfolios to maximize returns and minimize capital requirement
  4. Top of Wallet
    1. Create the “Single View of Merchant” – Understand who shops where
    2. Create the “Single View of Card Holder” – Understand behavior both in real time and through pattern analysis
    3. Deliver Contextually Relevant Messaging
  5. IoT and Customer sentiment analysis
    1. Monitored from Twitter feeds and customer specific responses sent to a mobile device.
    2. Customer specific promotions offered online or when a beacon detects a customer’s location within a store

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