Product Engineering
Competing for customers necessitates having the easiest to use, most functional, interactive apps that compliment your business offerings
App Development focuses first on User Experience
Achieving high customer satisfaction results requires a true omnichannel customer experience. That can be a challenge for application developers who design for screen size, network availability, security, and user experience. RCG approaches app development with a user-first point of view. RCG uses design thinking principles to define business objectives in areas such as usability, functionality, branding, and content and works to accelerate user engagement through successful relationship development. Our app development principles focus on UX design, data, and form.
Google Play Store Apps
Over 4 million apps and games were in the Apple store as of Q3 2020
App Downloads in 2022
Facebook is the most frequently downloaded non-gaming app
Accessed Monthly
The average smartphone user spends 3 hours a day using mobile apps
Outcomes
Digitally transforming a business is more than digitizing paper documents, modernizing a spreadsheet with modern data analytics, or automating a process. Digital transformation involves rethinking existing ways of doing business and the tools we use to do them; it’s really about using technology to achieve results that weren’t doable before.
Mobile-first initiatives can be part of the digital transformation and can provide customer engagement and workforce enablement.
Process
Along with design thinking for effective UX design and functionality, RCG applies Agile and DevOps principles and practices and modern technology architectures to achieve game-changing apps for our clients.
Typically, RCG web and mobile initiatives are developed with a triple-shore team made up of our US-based local strategists, designers, and architects as well as resources in our offshore delivery centers in the Philippines and India.