RCG at Integrated Marketing Summit in Atlanta

Bhatia Crystal Ball

November 12, 2015
Atlanta Marriott Perimeter Center

Ashu Bhatia will be part of the 11AM panel discussing “The New Crystal Ball – Using Advanced Data and Analytics Intelligence to Predict Your Company's Future

IBM calls it “Predictive Customer Intelligence.” Others call it Analytical CRM. Segmentation, Targeting, Scoring – Attrition, Retention, Churn, etc. are the buzzwords. Whatever you call it, being able to predict our customer's perceptions, attitudes and behaviors is the Holy Grail. In light of that, we are determined to capture every last piece of data that we can, across the entire prospect to buyer lifecycle. But, figuring out what to do with it – how to make it relevant – how to make it actionable – is where a lot of companies are getting stuck.

Ashu Bhatia is one of an invited group of executives (marketing, business development, sales, etc.) who will provide their insights and share their experiences to help you get started or to clear the roadblocks on your path to success. Bhatia is a Managing Principal for RCG Global Services and has over 20 years' experience in management consulting, business architecture, and lean service operations in the United States, Europe, and Asia. A Certified Six Sigma Black Belt and an MBA from Carnegie Mellon University, he currently works in areas of Strategy, Customer Relationship Management, Supply Chain Management, and Big Data Predictive Analytics. He has worked in many industries including Entertainment & Hospitality, Manufacturing, and Financial Services. He is the author of the strategy book, Value Creation

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