Healthcare lags behind other industries in understanding their customer’s digital services and channel preferences.
Healthcare organizations have struggled to develop comprehensive and engaging mobile strategies that engage the customer and improve the customer experience with the organization.
- The bar is high – healthcare organizations must realize they do not compete against other healthcare organizations, they are competing against mobile expectations from other industries (i.e., Amazon, financial services)
- Most healthcare organizations show a notable lack of mobile technology expertise
- Growing pressure for executives to own the organization’s mobile experience and applications as a critical strategic asset